Factor that affect the Industrial Buying Behavior
a. Environmental Factor
a. Environmental Factor
- Level of demand
- Economic outlook
- Interest rate
- Rate of technological change
- Political and regulatory developments
- Competitive developments
- Social responsibility concerns
- Objectives
- Policies
- Procedures
- Organizational structures
- Systems
- Interests
- Authority
- Status
- Empathy
- Persuasiveness
- Age
- Income
- Education
- Job position
- Personality
- Risk attitudes
- Culture
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