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Thursday, May 13, 2010

MM - Nature, Scope and Function of Marketing

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Nature of Marketing
  1. Customer Focused - Marketing is focused on identifying need of customer and mean to full fill them.
  2. Increment of satisfaction - Increase satisfaction by delivering superior time, place, possession utility.
  3. Facilitating exchange - Activities to exchange of goods and services to target markets
    Scope or Functions of Marketing

    1) Function of Research
    • Market Research
    • Product Planning and Development
    2) Function of Exchange
    • Procuring and assembling
    • Selling
    3) Function of Physical Treatment
    • Storage
    • Transportation
    • Packaging
    • Branding
    4) Function of Facilitating Exchange
    • Pricing
    • Promotion
    • Financing
    • Sales support

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