Nature, Scope and Function of Marketing
Nature of Marketing
- Customer Focused - Marketing is focused on identifying need of customer and mean to full fill them.
- Increment of satisfaction - Increase satisfaction by delivering superior time, place, possession utility.
- Facilitating exchange - Activities to exchange of goods and services to target markets
1) Function of Research
- Market Research
- Product Planning and Development
2) Function of Exchange
- Procuring and assembling
3) Function of Physical Treatment
4) Function of Facilitating Exchange
- Sales support