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Wednesday, June 9, 2010

Project on Customer Satisfaction on Mobile Service Provider Networks

Project on Customer Satisfaction on Mobile Service Provider Networks


Objectives of the study: This project aims at studying the present market scenario.The major players in the market today are Airtel, Vodafone,Bsnl, Tata indicom ,Reliance,Idea. The companies want to capture the market study concerns with evaluating fast developing area and so all the service providers were taken to measure the satisfaction of customer

The main objective of the study are:

1. Service providers in the market which are not reaching the customer.

2. To study the customer satisifaction towards mobile service providers.

3. To study and identify how the customers are benefited.

4. To evaluate the major service provider satisified the customer.

5. To assess the needs, requirements and expectations of the customers in order to assess their current satisfaction levels.

6. To know the attitude, enthusiasm regarding the service provided to customers.

7. To understand the performance of different brands in the market on various parameters like product quality, performance of the customer relationship officer (CRO), service quality, range and selection of products available.

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