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Tuesday, June 29, 2010

Project Report on EMERGING TREND IN MODERN RETAIL FORMATS

Project report on emerging trend in modern retail formats


A research study may have many objectives but all these objectives revolve around one major objective which is the focus of the study. In this study, the focus is on the emergence of Rural markets as the most happening market on which every marketer has an eye. And so this study will be based on studying the emergence of rural market in various contexts.

The following are the objectives of this research study :-


¨ To study the emergence of Rural markets in the context of India.


¨ To study the present scenario of rural marketing in India.


¨ To study the future prospects of rural markets and their scope for the MNCs and Indian companies, in India.


¨ To study the challenges faced by rural marketers in India.


- To study the reasons of popularity of rural markets in India.


¨ To measure the success of rural marketing campaign of few brands in Terms of consumer appreciation.


¨ To study the determinants of specification factors which can decide the success the rural promotion strategy.


¨ To evaluate the effects of adopting the specific brand ambassadors in the rural marketing context.

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