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Thursday, May 8, 2014

Major Types of Retail Stores | Retail Management Notes

A. Instore Retailing: In store retailing can be defined as retail establishment that offers a variety of product lines.

1. Department stores: Large retail organizations characterized by wide product mixes and organized into separate departments to facilitate marketing efforts and internal management. Ex. Sears, JC Penny

2. Discount stores : Self-service, general merchandise stores offering brand name and private brand products  at low price. Ex. Kmart, Wal-Mart


3. Supermarkets : Large, self-service stores that carry a complete line of food products, along with some nonfood products. Ex. Big Bazaar

4. Superstores : Giant retail outlets that carry food and nonfood products found in supermarkets, as well as most routinely purchased consumer products. Ex. Wal-Mart Supercenters

6. Hypermarkets : Stores that combine supermarket and discount shopping in one location. Ex. Carrefour

7. Warehouse clubs : Large-scale, members-only establishments that combine features of cash-and-carry .wholesaling with discount retailing. Ex. Sam's Club, Costco

8. Warehouse showrooms : Retail facilities in large, low-cost buildings with large on-premise inventories and minimal services. Ex. Ikea

9. Catalog showrooms : A form of warehouse showroom where consumers can shop from a catalog and products are stored out of buyers’ reach

10. Specialty Retailers : Also called “limited-line” and “single-line” retailers , Carry a narrow product mix with deep product lines (e.g., pet supplies) , Have higher costs and higher margins , Provide more product selection (first-line brands), product expertise, and high levels of personal service. Ex. Talbots

11. Off-price retailers : Buy manufacturers’ seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts , Charge less than department stores for comparable merchandise and offer few customer services

12. Category killers : Concentrate on a major product category and compete on the basis of low prices and product availability. Ex. Home Depot, Best Buy, Office Depot.

b. Non store Retailing: The selling of products outside the confines of a retail facility.

1. Catalog Marketing : A type of marketing in which an organization provides a catalog from which customers can make selections and place orders by mail, telephone, or the Internet

2. Direct-Response Marketing : A type of marketing that occurs when a retailer advertises a product and makes it available through mail or telephone orders

3. Telemarketing : The performance of marketing-related activities by telephone

4. Television Home Shopping : A form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card

5. Online Retailing: Retailing that makes products available to buyers through computer connections. 

Read also:
1. Introduction to Strategic Retail Planning
2. Roles of Retailer or Utility provided by Retailer
3. Important Functions of Retailer
4. Introduction of Retail Management

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