Thursday, May 8, 2014

Major Types of Retail Stores | Retail Management Notes

A. Instore Retailing: In store retailing can be defined as retail establishment that offers a variety of product lines.

1. Department stores: Large retail organizations characterized by wide product mixes and organized into separate departments to facilitate marketing efforts and internal management. Ex. Sears, JC Penny

2. Discount stores : Self-service, general merchandise stores offering brand name and private brand products  at low price. Ex. Kmart, Wal-Mart

3. Supermarkets : Large, self-service stores that carry a complete line of food products, along with some nonfood products. Ex. Big Bazaar

4. Superstores : Giant retail outlets that carry food and nonfood products found in supermarkets, as well as most routinely purchased consumer products. Ex. Wal-Mart Supercenters

6. Hypermarkets : Stores that combine supermarket and discount shopping in one location. Ex. Carrefour

7. Warehouse clubs : Large-scale, members-only establishments that combine features of cash-and-carry .wholesaling with discount retailing. Ex. Sam's Club, Costco

8. Warehouse showrooms : Retail facilities in large, low-cost buildings with large on-premise inventories and minimal services. Ex. Ikea

9. Catalog showrooms : A form of warehouse showroom where consumers can shop from a catalog and products are stored out of buyers’ reach

10. Specialty Retailers : Also called “limited-line” and “single-line” retailers , Carry a narrow product mix with deep product lines (e.g., pet supplies) , Have higher costs and higher margins , Provide more product selection (first-line brands), product expertise, and high levels of personal service. Ex. Talbots

11. Off-price retailers : Buy manufacturers’ seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts , Charge less than department stores for comparable merchandise and offer few customer services

12. Category killers : Concentrate on a major product category and compete on the basis of low prices and product availability. Ex. Home Depot, Best Buy, Office Depot.

b. Non store Retailing: The selling of products outside the confines of a retail facility.

1. Catalog Marketing : A type of marketing in which an organization provides a catalog from which customers can make selections and place orders by mail, telephone, or the Internet

2. Direct-Response Marketing : A type of marketing that occurs when a retailer advertises a product and makes it available through mail or telephone orders

3. Telemarketing : The performance of marketing-related activities by telephone

4. Television Home Shopping : A form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card

5. Online Retailing: Retailing that makes products available to buyers through computer connections. 

Read also:
1. Introduction to Strategic Retail Planning
2. Roles of Retailer or Utility provided by Retailer
3. Important Functions of Retailer
4. Introduction of Retail Management


  1. An MBA degree definitely differentiates professionals from the herd. But we must prefer not just any MBA degree but an MBA degree from a premier business school.

    FAQ about TOEFL iBT

  2. An MBA degree definitely differentiates professionals from the herd. But we must prefer not just any MBA degree but an MBA degree from a premier business school.

    Skills for GMAT