Sunday, May 18, 2014

Major Types of Market Positioning strategies - Market Positioning Definitioin

Market Positioning  refers to arrangement for a product to occupy a clear distinctive, and desirable place relative to competing products in the minds of target consumer. Positioning of product in the market is a major determinant of company profits. A Product position is the image that the product projects in relation to competitive product and to their products marketed by the same company.

Positioning strategies

can be grouped into following six categories:

1). positioning in relation to a competitor: - Position is directly against the competition.

2). positioning by product attribute: -The company associates its product with some product features.

3). positioning by price and quality: -To position on high price, high quality or low price, low quality basis.

4). Positioning by product use- Position by the uses of the product.

5). Positioning by target market: - (Market Segmentation)

6). Positioning by product class: - (Associating the Product) a class of product


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