Market Positioning refers to arrangement for a product to occupy a clear distinctive, and desirable place relative to competing products in the minds of target consumer. Positioning of product in the market is a major determinant of company profits. A Product position is the image that the product projects in relation to competitive product and to their products marketed by the same company.
can be grouped into following six categories:
1). positioning in relation to a competitor: - Position is directly against the competition.
2). positioning by product attribute: -The company associates its product with some product features.
3). positioning by price and quality: -To position on high price, high quality or low price, low quality basis.
4). Positioning by product use- Position by the uses of the product.
5). Positioning by target market: - (Market Segmentation)
6). Positioning by product class: - (Associating the Product) a class of product