Tuesday, June 10, 2014

Project Report on Consumer Satisfaction

Project Report on Consumer Satisfaction

Customer satisfaction means is a persons feeling of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectation.

This project titled "A Study on Consumer Satisfaction" aims at measuring the degree of awareness among consumers, to find out the satisfaction level of consumers with respect to attributes, to find out the market position compare to various other brands, to study the degree of effectiveness of advertisements & promotional benefits on consumers. to analyze factors determining consumers choice of various brands and the reasons for that choice.



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