Major Types of Business Buying Situations | Marketing Notes - MBAnetbook.co.in

Sunday, July 6, 2014

Major Types of Business Buying Situations | Marketing Notes

Major Types of Business Buying Situations

Straight Re-purchase - It is a business buying situation when buyer routinely order things without any changes or modification.

Modified Re-purchase - It is a business buying situation when the buyer really desires to change product requirements, costs, terms, or perhaps dealer.

New Task - It is a business buying situation when the buyer purchases a product or services for the first time.

System Buying - It is a business buying scenario when the organization gives a single order to a single organization for supplying a full system.


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