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Monday, July 7, 2014

Major Participants in Business Buying Process

Major Participants in Business Buying Process

Decision making unit of a purcasing organization is knowns as buying center. It includes all the individuals and units which take part in the business decision-making process. The buying center contains all members of the organization who play any of five roles in the buying decision process.

Users - User are usually people withingside the organization that will make use of the product or service. Usually users trigger the buying suggestion and help in establishing product requirements.

Influcencers -
Influencers are usually people who modify the buying decision. they frequently help in establishing specification and in addition provide info with regard to evaluating alternatives.

Buyers - Buyers are official experts to select the supplier and arrange terms of purchase. Buyers may assist in prdouct specification, but their major role is to select vendors and negotiation.

Deciders -
Deciders are peoplewithingside the organization who have formal or informal authority to select or approve the final suppliers.

Gatekeeprs -
Gatekeepers are people withingside the organization who control the flow of information to others.

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