What do you understand by Marketing of Services - Service Marketing Notes - MBAnetbook.co.in

Sunday, August 12, 2012

What do you understand by Marketing of Services - Service Marketing Notes

Service Marketing refers to the marketing process (Identify and Satisfy Wants and Needs) as it relates to services. Marketing of Service is the process of identifying, creating and promoting services to marketplace.

Definition of Service Marketing

Services Marketing can be defined as an organisational function & a set of procedure for identifying, creating ,communicating & delivering value to customers & for managing Customer relationship in a way that profits the organisation & stake holders.

Definition of Service

There are various definition of services such as: "A Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything."

Services are essentially intangibles. Their purchase does not result in ownership of something physical. A substantial portion of purchasing is of services. Some services are offered individually while some others are offered as a supplement to a product purchased or major services consumed by customer.

Examples: Activities like repairs, entertainment, hotel, education, transportation, consultancy etc.
Service Marketing | MBAnetbook.co.in

Definition of Marketing

Marketing refer as a system of business activities designed to plan, price, promote and distribute want satisfying goods and services to target markets, in order to achieve organizational objectives.

The marketing of services however, has its own problems, which need attention in buying and selling of services . Effective service marketing involves different strategies, skills and tasks.

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