October 2012 - MBAnetbook.co.in

Tuesday, October 23, 2012

A Seven P's Framework For Service Marketing

Due to the increasing attention to the application of marketing in the service sector, a different marketing framework was needed for serv...
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3 New Elements of Extended Service Marketing Mix

The 4P's namely product, price, place and promotion of service marketing mix overlap with 4P's involved in the traditional marketi...
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Sunday, October 7, 2012

Project Report - A Study of Market Segmentation

Market segmentation is a mechanism for splitting market into clear categories of buyers depending upon their needs, characteristics, or b...
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