Sunday, October 7, 2012

Project Report - A Study of Market Segmentation

Market segmentation is a mechanism for splitting market into clear categories of buyers depending upon their needs, characteristics, or behavior. This project report on market segmentation studies the steps involved in the process of market segmentation and various bases of segmentation. This Project deals with Various Market Segmentation strategies. This Project mainly focuses on Various Market Segmentation done by company . in the Market.

The objectives of the Project Report - A Study of Market Segmentation study are:
Project Report - A Study of Market Segme
1) To know about the Company.

2) To know about the strengths, weaknesses, opportunities and threats of company.

3) To know about marketing strategies.

4) To know about market segmentation used by company.



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