Evolution of Marketing - Four eras of the evolution of marketing - MBAnetbook.co.in

Tuesday, December 29, 2015

Evolution of Marketing - Four eras of the evolution of marketing

The field of marketing has changed over a period of time, these times are often characterized with practices and challenges of Marketing. In this MBA Notes you will come to know about History of Marketing Concepts.

Four eras of the evolution of marketing

Production Era (late 1800s)

Sales Era (1930s to 1950s)

Marketing Era ( 1950s to 1970s)

Societal Era (1970s to1990s)

Non-Business Marketing Strategic

Marketing Social Responsibility


A Chronological Evolution:

•1947: The delivery of a standard of living to society

•1960: The performance of business activities that direct the flow of goods and services from producer to consumer or user

•1971: A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services to present and potential customers

•1977: Exchange activities conducted by individuals and organizations for the purpose of satisfying human wants
•1985: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives

•1987: Strategically managing human and organizational exchange relationships to provide socially responsible want and need satisfaction throughout the world.

1 comment:

  1. Every MBA course contains a project (practical work) to get knowledge practically. You have to prepare MBA projects on a topic of your main stream. I.e, finance,marketing or hr or it. you have get an organization permission to do a study on their organizational internal and external matters and have to prepare a report of at least 100 pages.